Integrated Marketing Communications
The most important step in reaching out to new customers is understanding who your current buyers are and why they love you. Through understanding and insight, we help you define the right target and find them. We combine the best services to create the most effective integrated marketing communications programs to engage and deepen relationships with consumers – regardless of medium or channel.
As your relationships evolve, new strategies are needed to keep things fresh. Our strategic communications model helps you plan your message strategy with your audiences, across all media, as they engage and interact with your brand in real time. It also helps ensure you are nurturing your relationships to last over time.
The Gunner approach to integrated marketing always starts with a six-step master marketing plan. This plan will coordinate efforts in all components of your marketing mix and tie them to the overall business goals. No company operates to its maximum potential without having a solid plan in place.